Global cycles of rising and declining hegemonies within the world-system have been associated with periods of war and peace, free trade and protectionism, and economic expansion and contraction. Periods of hegemonic decline are also associated with the cultural production of a certain strain of self deprecating, or even self-hating, literary output. And, because we are dealing with the world-system, the popularity of such icons of national self-deprecation should be gappreciated within other countries. We see this in the fact that Don (...) Quixote, poking fun at Spanish chivalry was an immensely popular book outside as well as inside Spain. Similarly, the James Bond books, and particularly the movies had a huge audience world wide, and, the same could be said for the Rambo movies which poked fun at the chivalric Green Beret American military figure. We see, then, three instances of hegemonic decline—Spain, Britain, United States—and three instances of self-deprecating literary figures—Don Quixote, James Bond, and Rambo. (shrink)